VISION Marketing & Consulting

Simplify Your Life with these 5 Productivity Apps

Posted by Mia Parrett on Aug 27, 2015 5:56:08 AM

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Thanks to the Internet it is as easy as ever to lose focus of the things you need to do on a day-to-day basis. But just as easily as it can distract us, the Internet can also help boost our productivity. “How,” you might ask? With productivity apps!

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Trending: Google Alters Local Listing Search Results

Posted by Mia Parrett on Aug 26, 2015 8:37:00 AM

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You might have noticed something different in your Google search results recently. That is because earlier this month, Google modified the layout of its local listings results. Previously Google would provide you with seven local listings and a variety of information about each listing. Now, Google has switched to a “three pack” of listings accompanied by different information than what was previously provided. This change could have an impact on businesses both big and small.

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5 Secrets to Selecting Spectacular Brand Names

Posted by Mia Parrett on Aug 25, 2015 7:17:21 AM

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Google. Nike. Kleenex. Have you heard of them? Of course you have! Hearing these brand names immediately evokes a familiarity or may even conjures a mental image just hearing the word. Google has managed to make their brand name a verb. Kleenex is what we call all tissues, despite the brand.

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Marketing Tips for the Entrepreneur

Posted by Mia Parrett on Aug 20, 2015 8:11:00 AM

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When building a small business, startup, or an empire it is imperative to also build a compelling marketing campaign. As an entrepreneur, you’ve got your hands full and finding time for marketing may be the last thing on your list. The good news is marketing doesn’t have to be hard or expensive.  Sometimes even the simplest ideas are the most effective. 

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Trending: Instagram to Make Ads Available to Everyone with API

Posted by Mia Parrett on Aug 19, 2015 8:21:00 AM

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You’ve probably noticed in the past few months that there have been a lot more sponsored posts on your Instagram feed. That’s because the photo and video-sharing platform began allowing big name brands to advertise to its 300 million users. Now, Instagram is opening up that opportunity to all businesses, both big and small, with its Instagram Ads API.

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VISION Vitamin: Your Dose of Arizona Healthcare News

Posted by Mia Parrett on Aug 17, 2015 5:49:29 PM

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Arizona is on the forefront of new technology with Robotic guided 3-D technology, Health Insurance Plans continue face acquisitions and mergers, and the Arizona Marketplace shows improved numbers with a non-profit co-op health insurance plan.  The news this month shows promise in new technology and braces the healthcare community for continued changes. 

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3 Ways to Decrease Marketing Costs and Increase Revenue for Your Practice

Posted by Mia Parrett on Aug 13, 2015 8:29:00 AM

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Many of us dedicate the majority of our marketing time and efforts on new patient acquisition. Although it’s great when we see the fruits of these labors, the journey to get there can be difficult and expensive. And are you really tracking the results and cost? Oftentimes the cost of acquisition can be higher than the average revenue generated from that new patient.

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Trending: Facebook Releases New Features for Businesses

Posted by Mia Parrett on Aug 12, 2015 3:38:00 PM

imageFacebook is a great way to promote your business and connect with clients and customers. But your actions aren’t just limited to posting, liking, sharing and commenting. There are many ways for you to engage with your audience. Facebook just released a few tools that will help you maximize your efforts on the social platform.

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Surefire Steps to Defining Your Target Market

Posted by Mia Parrett on Aug 6, 2015 8:36:00 AM

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In order to build a solid foundation for your business, you must first identify your target market. When it comes to selecting markets, it can be difficult for entrepreneurs to limit themselves—you think the bigger your market, the bigger the opportunity. You are confident in your product or services and you want to share them with the world. But casting a too-wide net is not the right way to go about it.  To be efficient and effective in your marketing efforts targeting your marketing to the appropriate audience is the solution. 

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Trending: Twitter Introduces Event Targeting

Posted by Mia Parrett on Aug 5, 2015 8:26:00 AM

VL28ZDFJZYAdvertisers prepare for months in advance for their Super Bowl ads. That’s because television networks sell the airtime well in advance of the event. Thanks to Twitter’s new event targeting, digital marketers will have a very similar opportunity.

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