VISION Marketing & Consulting

Getting Started with Instagram Ads

Posted by Mia Parrett on Nov 26, 2015 7:59:29 AM


Advertising on social media has been a big trend in the online marketing world this year. The latest platform to join social advertising is Instagram. In late August the photo and video-sharing platform announced the release of the Instagram Ad API, which allows all companies, both big and small, to advertise on Instagram.

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Addressing the Small Business Marketing Challenges

Posted by Karen Cummings on Nov 19, 2015 9:05:36 AM


Time after time we come across business owners facing the same challenges when it comes to marketing.

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The Dos and Don'ts of Confident Body Language

Posted by Mia Parrett on Nov 12, 2015 7:14:09 AM


Your body language can tell people a lot about you. If you’re giving a speech, the way you place your hands or stand might tell your audience that you’re nervous. Body language experts can tell when politicians are lying. Something as simple as keeping your hands in your pockets could indicate to others that you’re hiding something. Everything you do sends a message. So what message are you sending?

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Trending: Facebook Launching New Tools for Local Businesses

Posted by Karen Cummings on Nov 11, 2015 10:02:10 AM

For the past year, Facebook has been releasing a variety of tools designed to help local and small businesses reach their customers most effectively. A few months ago, Facebook released Local Awareness Ads in an effort to help local businesses connect with people in their area. Earlier this month, Facebook introduced two new tools that will help local businesses market themselves to people in their area.

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4 Serious Networking No No's

Posted by Veronica Shaw on Nov 5, 2015 9:20:28 AM

When it comes to passionately talking about our business, we’re pros. As entrepreneurs, it is easy for us to regularly recognize opportunities to connect with individuals who could benefit from the products or services we’re offering.

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Trending: Making the Move to Mobile

Posted by Mia Parrett on Nov 4, 2015 7:24:21 AM


According to a mobile marketing survey conducted by StrongMail in 2013, 55.6% of businesses said that they were using mobile as a marketing channel. And that number continues to grow today. Why? Because mobile devices are taking over. In fact, mobile phones are the most common Web access device - even beating out desktops and laptops. With the great majority of the world using their mobile devices so often, why not take advantage of mobile marketing?

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Conquering the Eternal Struggle of Work-Life Balance

Posted by Karen Cummings on Nov 3, 2015 8:03:45 AM


When you started your business, you knew going into it that in order to flourish you would be facing an enormous investment. An investment of money, tears, stress, sweat…and time.

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4 Priceless Benefits of Finding the Right Mentor

Posted by Mia Parrett on Oct 29, 2015 5:27:50 AM


All too often as entrepreneurs we often have the misguided perception that ‘we can do it all’. We’ve programmed ourselves to believe that we can take everything on, and be successful in doing so. Unfortunately because of this, many entrepreneurs fail.

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Trending: Increase Your Reach with Influencer Marketing

Posted by Veronica Shaw on Oct 28, 2015 8:18:20 AM


Small businesses often have limited reach when it comes to social media marketing. Because they are small and new, and they are competing with millions of other businesses on platforms like Twitter and Facebook, it can be difficult to get their messages across to a wide audience. If your goal is to get new eyes to see your message, it might be time to try influencer marketing.

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5 Essential Skills for High Talent Managers

Posted by Karen Cummings on Oct 22, 2015 5:42:42 AM


It is all too common for businesses to promote or hire managers who are not appropriately qualified for the position.

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